I’m Sam Drake, a graphic designer with experience across digital, print and product design, helping brands deliver consistent and effective creative across both digital and physical environments.
PROJECTS
EXPERIENCE
Highlands
Senior Graphic Designer (Europe)
2023 - Present
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Create ecommerce and digital marketing assets across Amazon, websites, email and online advertising.
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Design and maintain Highlands Europe's website, supporting internal marketing and brand communications.
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Collaborate with ecommerce and marketing teams to optimise creative using campaign performance insights.
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Design Amazon product listings, A+ Content and Brand Stores to improve customer engagement and conversion.
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Develop and maintain brand guidelines across multiple FMCG brands and internal marketing campaigns.
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Produce product imagery, email campaigns and marketing assets for digital and print.
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Retouch photography, create product composites and prepare artwork for production.
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Manage multiple creative projects, working closely with stakeholders, developers, suppliers and printers.
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Represent the design team in client meetings and support wider marketing strategies.
Perfume Shopping
Digital Content Designer
2021 - 2023
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Developed comprehensive brand guidelines to align internal and external communication.
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Assisted with the development and redesign of the e-commerce websites.
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Delivered weekly CRM content and campaign assets.
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Designed digital and print assets including e-commerce banners, advertising visuals and in-store display graphics.
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Produced e-commerce banners both static and html and digital advertising visuals.
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Managed the design and production of printed materials for packaging and postal use.
Drake Designs (Freelance)
Product & Graphic Designer
2017 - 2021
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Delivered creative across print, packaging and digital platforms, including production-ready artwork and supplier coordination.
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Created and distributed weekly email campaigns (Mailchimp) and designed social media content.
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Participated in product photography and the creation of visual content for marketing use.
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Oversaw marketplace channels on Etsy, Amazon Merchant, and eBay, ensuring consistent branding and product presentation.
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Liaised with suppliers and printers to manage stock levels and production timelines.
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Managed client projects across both print and digital formats from concept to final delivery.
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Worked with printers and suppliers to ensure artwork was accurate and ready for production.
Minuteman Press
Senior Graphic Designer
2014 - 2017
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Produced print-ready artwork across a range of materials, ensuring accuracy and quality in final output.
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Operated print production equipment (Xerox), including finishing and binding.
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Led client meetings and managed projects from brief through to delivery.
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Mentored junior designers, ensuring creative quality and adherence to deadlines.
Petite Star
Product Designer
2012 - 2014
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Supported the design team with product development, research, and daily creative tasks.
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Designed packaging, instruction manuals and in-store graphics for retail products.
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Designed bespoke nursery products, including pushchairs, walkers, and highchairs.
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Created high-quality product mock-ups and in-situ visuals for client presentations.
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Produced artwork and packaging specifications for supplier and client approval.
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Assisted with product photography and visual content creation.
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Conducted trend research and contributed to the development of new product lines.
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Built client-facing presentation decks and attended meetings with major retailers including Mothercare, Tesco, Toys “R” Us, and Boots.
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Applied brand guidelines across all visual output to ensure consistency and relevance.
EDUCATION
BA Honors Degree
Product Design
University of Hertfordshire
2011 - 2012
Foundation Degree
3D Design
University of Hertfordshire
2009 - 2011
BTEC National
Art and Design
Hertford Regional College
2007 - 2009
TOOLSET
