I’m Sam Drake, a Creative Lead working across digital, print and physical environments, with a focus on consistency, clarity and
high-quality execution.
PROJECTS
EXPERIENCE
Highlands
Creative Lead (Europe)
2023 - Present
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Deliver creative across FMCG brands in line with individual brand needs and guidelines.
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Develop brand guidelines, working closely with stakeholders and product owners to create suitable content and support marketing plans.
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Manage a team and marketing calendar of ongoing projects, ensuring both client and in-house work is planned and delivered effectively.
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Lead exhibition launches, overseeing the design, production of materials and on-site setup.
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Deliver digital content across web, email and advertising channels.
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Provide packaging and product artwork support to clients where required.
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Contribute to client meetings, representing the design function within the wider business.
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Ensure consistency across both internal and external brands, providing sign-off on creative output.
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Manage external partners including suppliers, developers and print, ensuring work is delivered on time and within budget.
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Oversee the day-to-day workflow and resourcing of a small team.
Designer Parfums
Digital Content Designer
2021 - 2023
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Developed comprehensive brand guidelines to align internal and external communication.
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Assisted with the development and redesign of the e-commerce websites.
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Delivered weekly CRM content and campaign assets.
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Designed digital and print assets including e-commerce banners, advertising visuals and in-store display graphics.
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Produced e-commerce banners both static and html and digital advertising visuals.
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Managed the design and production of printed materials for packaging and postal use.
Drake Designs (Freelance)
Product & Graphic Designer
2017 - 2021
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Delivered creative across print, packaging and digital platforms, including production-ready artwork and supplier coordination.
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Created and distributed weekly email campaigns (Mailchimp) and designed social media content.
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Participated in product photography and the creation of visual content for marketing use.
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Oversaw marketplace channels on Etsy, Amazon Merchant, and eBay, ensuring consistent branding and product presentation.
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Liaised with suppliers and printers to manage stock levels and production timelines.
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Managed client projects across both print and digital formats from concept to final delivery.
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Worked with printers and suppliers to ensure artwork was accurate and ready for production.
Minuteman Press
Senior Graphic Designer
2014 - 2017
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Produced print-ready artwork across a range of materials, ensuring accuracy and quality in final output.
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Operated print production equipment (Xerox), including finishing and binding.
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Led client meetings and managed projects from brief through to delivery.
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Mentored junior designers, ensuring creative quality and adherence to deadlines.
Petite Star
Product Designer
2012 - 2014
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Supported the design team with product development, research, and daily creative tasks.
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Designed packaging, instruction manuals and in-store graphics for retail products.
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Designed bespoke nursery products, including pushchairs, walkers, and highchairs.
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Created high-quality product mock-ups and in-situ visuals for client presentations.
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Produced artwork and packaging specifications for supplier and client approval.
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Assisted with product photography and visual content creation.
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Conducted trend research and contributed to the development of new product lines.
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Built client-facing presentation decks and attended meetings with major retailers including Mothercare, Tesco, Toys “R” Us, and Boots.
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Applied brand guidelines across all visual output to ensure consistency and relevance.
EDUCATION
BA Honors Degree
Product Design
University of Hertfordshire
2011 - 2012
Foundation Degree
3D Design
University of Hertfordshire
2009 - 2011
BTEC National
Art and Design
Hertford Regional College
2007 - 2009
TOOLSET
