Hello I am Sam Drake. A multi-disciplinary designer helping businesses grow through bold visuals, strategic thinking, and storytelling across digital & physical spaces.
PROJECTS
EXPERIENCE
Highlands
Creative Lead (Europe)
2023 - Present
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Own the in-house marketing calendar, leading planning with the Managing Director and Heads of Department to align campaigns and priorities.
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Lead multi-channel marketing delivery across email, websites, LinkedIn, trade publications and exhibitions.
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Act as brand guardian for the European business, ensuring consistent application of brand guidelines across all digital and print touchpoints.
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Own email communications, designing and coordinating campaigns across Constant Contact (B2B) and Klaviyo (e-commerce).
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Lead the creation of brand and marketing materials, including product and specification sheets, educational content, trade adverts, brochures and event assets.
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Lead event, exhibition and website activity, including stand graphics, supplier management, and the design, launch and ongoing optimisation of a European website.
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Serve as the primary creative decision-maker, setting standards, signing off outputs and mentoring junior designers.
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Deliver brand-led creative in regulated environments, including work with over 20 Amazon brands, ensuring accuracy, compliance and consistency.
Perfume Shopping
Digital Content Designer
2021 - 2023
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Developed comprehensive brand guidelines to align internal and external communication.
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Assisted with the development and redesign of the e-commerce websites.
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Delivered weekly CRM content and campaign assets.
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Designed and executed creative content for the social media platforms aligning with the marketing calendar.
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Produced e-commerce banners both static and html and digital advertising visuals.
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Managed the design and production of printed materials for packaging and postal use.
Drake Designs (Freelance)
Product & Graphic Designer
2017 - 2021
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Developed creative assets for print, packaging, and digital platforms.
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Created and distributed weekly email campaigns (Mailchimp) and designed social media content.
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Participated in product photography and the creation of visual content for marketing use.
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Oversaw marketplace channels on Etsy, Amazon Merchant, and eBay, ensuring consistent branding and product presentation.
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Liaised with suppliers and printers to manage stock levels and production timelines.
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Managed client projects across both print and digital formats from concept to final delivery.
Minuteman Press
Senior Graphic Designer
2014 - 2017
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Designed print materials including business cards, flyers, and brochures.
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Operated print production equipment (Xerox), including finishing and binding.
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Managed client projects, from brief to delivery, maintaining strong client relationships.
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Provided in-person, phone, and email client support.
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Mentored junior designers, ensuring creative quality and adherence to deadlines.
Petite Star
Product Designer
2012 - 2014
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Supported the design team with product development, research, and daily creative tasks.
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Designed bespoke nursery products, including pushchairs, walkers, and highchairs.
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Created high-quality product mock-ups and in-situ visuals for client presentations.
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Produced artwork and packaging specifications for supplier and client approval.
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Assisted with product photography and visual content creation.
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Conducted trend research and contributed to the development of new product lines.
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Built client-facing presentation decks and attended meetings with major retailers including Mothercare, Tesco, Toys “R” Us, and Boots.
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Applied brand guidelines across all visual output to ensure consistency and relevance
EDUCATION
BA Honors Degree
Product Design
University of Hertfordshire
2011 - 2012
Foundation Degree
3D Design
University of Hertfordshire
2009 - 2011
BTEC National
Art and Design
Hertford Regional College
2007 - 2009
TOOLSET
